Is Your Digital Marketing Strategy Still Relevant in 2018? Find Out!

In recent years, the way companies promote their products or services has dramatically changed thanks to online digital marketing. This modern way of advertising is a volatile landscape as it is constantly evolving with the changing needs and wants of the consumers. As a consequence, businesses have to make sure that their online tactics are evolving, as well. 

 

 

Want to know if your digital marketing plan is still relevant or it needs a fresh look? If it involves any of the following, you need to consider revising your tactic.
 

# Absence of personalised content

 
Few years ago, personalisation referred to sending marketing emails with the ‘name’ field filled automatically. Today, it refers to making use of data to comprehend a person’s specific interests and provide them with valuable and helpful recommendations or content. One example of showing your prospects that you want to help is cart abandonment campaigns. Irrespective of how you personalise your content, 2018 is all about getting personal with your audience.

# Excessively relying on organic reach on Facebook

 
Majority of businesses who are using Facebook in their marketing mix are basically hoping that their presence will give a slight boost to their brand recognition and maybe also increase sales. Even though these business are in the right place, their approach is wrong. If you are one of those companies, know that the algorithm of Facebook is not really on your side. However, you can utilise Facebook Ads to capitalise on the enormous user community on the platform in a micro-targeted way, which delivers scalable results.

# Responding to queries manually

 
Customers do like brands that seem like human, but that does not mean you have to manually respond to each of their queries. Except the times when a true human interaction is absolutely critical, a human-like interaction will be more than enough. Artificial Intelligence apps and chat bots can do some of the legwork for you. A number of businesses have already included chat bots as a part of their website design. You can also consider doing the same as this will save your marketers a lot of time to invest in more crucial aspects of digital marketing. 

Reviewing your digital marketing tactics on a regular basis is vital and key to remaining relevant in 2018 and beyond. For an in-depth audit of your presence strategy, talk to professionals.